| กก My First   
    Trip to Europe I     
    joined Samsung Semiconductors in early Dec. of 1968 and returned to     
    Korea    
    alone at first while Jane stayed in     
    Silicon Valley    
    for a while. I got a job as a "Director of Quality" responsible     
    for Quality Assurance or just QA. There were two quality organizations in     
    Kiheung Plant. One was Quality Control or QC which was responsible for     
    production line quality control and QA responsible for final products ready     
    to ship making sure they would not cause any quality problem at customer     
    sites, assuring our product quality to customers and supporting customers     
    technically if there was any quality problem. QA also had a function to     
    qualify newly designed products internally to make judgements whether we     
    would allow them to start production or not, after intensive reliability     
    test. 
        
      
     On     
    a Saturday afternoon about 10 days after I joined Samsung, while I didn't     
    know who is who yet, I was suddenly asked to go to Italy and carry them     
    sample products, as it was urgrnt and I was planned to leave on Sunday to     
    visit IBM at Poughkeepsie, New York with Plant Manager with round trip air     
    ticket for New York on hand already. Since it was a Saturday afternoon,     
    travel agent office was closed. Though I had travelled here and there so     
    much, it was my first trip to Europe and had no idea which airline was     
    flying to Milan, where Samsung's one of major customer Itatel was and I was     
    going to visit. Well. I had already travelled so much. What would it be     
    differnt for Europe? Let's find the way in U.S.A.   
    I just left for New York    
    next day.    
        
      
     We     
    came to Silicon Valley first on the way to  
    New York    
    to visit SSI, Samsung Semiconductors Inc. in Sunnyvale, a subsidaiary of Samsung Semiconductors, where we spent the week end. At     
    San Francisco airport, I visited several airline counters such as Pan Am,     
    American, United, Alitalia etc. and collected aireline schedules. Looking at     
    this schedules, I found Pan Am had a flight from New York to Milan via Paris     
    which flight I reserved over the phone, called the General Manager of     
    Samsung Europe in Frankfurt whom I have never met, informed my arrival     
    schedule to Milan and asked him to meet me at Milan airport.    
        
      
     Now,     
    I was ready to travel to Milan. We went to     
    New York    
    , visited IBM and I went to Kennedy   
    International   
        
    Airport    
    alone. When I went to check-in counter of Pan Am, I found latest issue of     
    Pan Am schedule and found there was non-stop flight from New York    
    to Milan   
    to arrive about 3 hours earlier at 9:00 AM, while the original flight would     
    arrive at 12:00 noon.    
        
      
     If     
    this flight would be available, why should I go through Paris? I changed    
    flight to this direct flight and return flight also to Korean     
    Airline from  
    Paris    
    to Seoul. I called Samsung Frankfurt office immediately to inform this flight change     
    as soon as possible, but the office was closed because it was already a     
    night there. Well, I figured, since I will be there earlier at Milan   
    Airport, I may just wait there for 3 hours until Mr. Choi, the General Manager of     
    the Samsung Europe, to arrive. And I took the plane directly to     
    Milan   
    at Kennedy Airport.   
        
      
     I     
    arrived Milan, the first city of Europe I    
        
    had ever visited, on time. It was little after 9:00 AM when I passed through     
    customs and immigration. I sat in a chair, took a nap for a while to adjust     
    time difference and it was almost 12:00 noon when I woke up.    
        
      
     However,     
    it was strange that I could not see any flight from Paris   
    on arrival bulletin board, not the Pan Am flight I had reserved and     
    cancelled too. What happened? If flight was delayed, they should show as     
    delayed. What was wrong? Why? Why? While I was thinking it was strange again     
    and again, it had well passed noon.    
        
      
     Finally,     
    I came to an idea that "Would there be another airport in Milan?" I asked to an officer passing by whether there would be another     
    airport in Milan. And answer was : This is the northern part of     
    Milan    
    for flights from other continents and there is another airport called     
    Linate   
        
    Airport   
    at the southern part of Milan   
    which takes about an hour by taxi and handles all European flights. Oh, My     
    God!! This was the start of my troubles of the first Europe   
    trip.    
        
      
     If     
    so, the poor Mr. Choi must be in Linate   
    Airport   
    now looking for strange face whom he had never seen. I changed money to     
    Italian Lila, took a taxi and went to Linate    
    Airport   
    in hurry. It was well passed 1:00 PM already when I arrived there. Pan Am     
    flight from Paris 
        
    had arrived more than an hour ago and all passengers seemed to have passed     
    immigration already. I looked around the airport from coner to cornet but     
    could not see any oriental face.    
        
      
     Well,     
    he might have given up and gone somewhere by now. I took a late lunch with a     
    simple sandwitch and went to public phone. Fortunately, the Kiheung Plant     
    Manager gave me copies of business cards of several people in Italtel. I     
    dialed the number of Purchasing Director of Italtel and a lady answered the     
    call. 
        
      
     "Hello" 
       
     
     "#%&@*&%@" 
       
     
     "Is    
    there anyone who can speak English?"   
       
     
     "#%&@*&%@" 
       
     
     "Anyone    
    speaking English?"   
       
     
     "#%&@*&%@" 
       
     
     She     
    was speaking Italian all the way which I had no way to understand even a     
    word. While I was looking for any one who can speak English, the phone was     
    cut off. The phone line in Italy    
        
    was really terrible at the time. Especially, for long distance call, it was     
    strange if the call is not cut off while talking.    
        
      
     I    
    called again.   
       
     
     "Hello" 
       
     
     "#%&@*&%@" 
       
     
     "Is    
    there anyone who can speak English?"   
       
     
     "#%&@*&%@" 
       
     
     Again,    
    phone was cut off.   
       
     
     When    
    I called the third time, it seemed a lady speaking English was standing by.    
    She answered "Hello" in English.   
       
     
     I     
    was so glad and said    
    "I     
    am Mr. Cho from Samsung Korea. I came from Korea   
    to visit your company with Mr. Choi. Did you have any phone call from Mr.     
    Choi by any chance?"    
        
      
     "Mr.    
    Choi just called and said he couldn't find you at the airport."   
       
     
     "I    
    searched around the whole airport but couldn't see him either. How far is    
    your company from the airport?"   
       
     
     "It     
    will take about 2 hours by taxi."    
      
     It     
    was almost 4:00PM already. I asked whether she knew which hotel had been     
    reserved for me to stay and she said she made the reservation for me at XXXX     
    hotel. I was too tired after the long trip already and told her    
    "It     
    seems it is too late for the meeting today and I am too tired due to the     
    long trip. Why don't we reschedule the meeting to tomorrow? I would like to     
    go to hotel and take some rest."    
        
      
     But    
    she said Mr. choi told her he would come to the company though it was very    
    late. While we are talking whether I should go to to hotel or company, the    
    line was cut off again.   
       
     
     Well,     
    I was dead tired due to not only the time difference but also spending so     
    many hours at two airports after long flight. Since I told her I would go to     
    the hotel any way, I just took a taxi and asked to go to the hotel I was told.     
    Because it was about two hours of freeway driving, the taxi meter was     
    ticking so fast and I was anxious as Italian Lila in my pocket was limited     
    and fares of two long distance taxi ridings were not cheap. Fortunately     
    though, we arrived to the hotel before my Lila ran out.    
        
      
     When     
    I arrived to the hotel and went to the counter, there was another trouble     
    waiting for me. The girl at counter said she took my reservation expecting a     
    guest to check out on the day but he didn't. Therefore, the room was not     
    available for me and she made reservation at another hotel nearby for me. I     
    was mad but what could I do? It was     
    Italy, not    
    United States. I asked her to call a taxi and went to another hotel.    
        
      
     The     
    first hotel was realatively new hotel and seemed very clean. But this hotel     
    might have been build more than 100 years ago perhaps. It had only 20 rooms,     
    the door was probably more than two tomes of my height, the key was worn out     
    and could not be locked and there were three beds occupying whole room     
    leaving very narrow passage only. However, when I opened the door to the     
    bath room, WOW!. It seemed it was even larger than bed room!! Maybe I could     
    have a dance party there!! In that large room, at the corner, there was a     
    bath tub and a toilet only. I traveled a lot, stayed at so many hotels     
    including very undeveloped countries but I had never seen a hotel like this.    
        
      
     Any    
    way, time was already after 7:00 PM and I was hungry. To wash the hand, I    
    turned water on and WOW again. The rusted dark brown water was coming out    
    continuously. While I was in that hotel, not only bath, I didn't even wash    
    my hands as it might make my hands even dirtier.   
       
     
     I     
    went to the hotel restaurant without washing hands and found I was the only     
    guest in large restaurant. Soon, formally dressed waiter with tuxedo     
    gave me a menu sheet. It was a one page menu with about 30-40 lines of food     
    all written in Italian only which, of course, I had no idea what they are,     
    except just one word – spaghetti. I pointed the sphagetti and the     
    waiter seemed to be understood what I wanted.     
        
      
     A     
    while later, he brought a large spaghetti in a big dish with few other    
    foods. It     
    was so large, I could finish only the half of it and pushed dish aside. The     
    waiter came immediately and seemed asking whether I had finished. I said     
    "Yes" and he took the dish away.    
        
      
     I    
    was waiting for bill but the waiter broght another dish with whole roasted    
    chicken this time. I was surprised, took only a piece of checken meat and    
    asked to bring bill with hand language. A few minutes later he brought the    
    bill, I signed it and came out the restaurant.    
       
     
     I     
    learned later that this hotel was operated by owner couple only without any     
    employee. Waiter who served dinner was the owner of the hotel, while his    
    wife was working at the front desk. And, the menu     
    I saw was a set menu without any choice, not the various foods I can choose.     
     
        
      
     I     
    also learned later Italians are big eaters eating "Pasta" first     
    (which the spaghetti was) and then taking main dish of meat or fish. I had     
    no way to eat all of them in Italy    
    thereafter too which was quite an experience for me. Because I ate so little     
    from their standard, I found later that they had charged only the half of     
    the price and surprised again for their honesty. If you go Italy   
        
    for the first time, it is better you know this kind of way of Italian meals     
    and well prepared in advance.    
        
      
     After     
    the dinner, I was really sleepy and fell in deep sleep immediately. I was     
    not sure what time it was but I was awaked by telephone rings. I looked at     
    the watch and it was almost to the midnight. I wondered who would be calling     
    at this time and picked the phone up.    
        
      
     "#&@*?&^%!*&%#%(*" 
       
     
     "I    
    don't understand Italian, Can you speak in Englsh?"   
       
     
     "#&@*?&^%!*&%#%(*" 
       
     
     I     
    was too sleepy, hung up the phone and tried to go back to sleep. Soon, the phone     
    started to ring again. I was mad but picked up the phone.    
        
      
     "I     
    am J. S. Choi of Samsung Frankfurt Branch" the phone answered in     
    Korean. It     
    was already after midnight, but I dressed and went down to lobby where Mr.     
    Choi was waiting for me.    
        
      
     His        
    story was – He and one of Samsung salesman in Milan office waited me        
    at Linate Airport but couldn't find me from the group arrived by Pan Am from        
    Paris. They searched airport, just as I did, called Italtel and was told        
    from the secretary of Purchasing Director (the lady I talked) that I was        
    supposed to be on the way to the company now. (which was her word and I said        
    I would go to hotel.)       
           
         
        
     They        
    went back to Italtel and waited and waited for me only to find I was not        
    comping to the office. They went to the first hotel I went and asked whether        
    Mr. Cho had been checked in. It was trouble after trouble. Unfortunately,        
    the girl I talked was not there and a different girl was at the counter. She        
    didn't know I was there and told Mr. Choi that Mr. Cho did not show up yet.        
           
         
     They     
    told the girl that they would have a dinner at hotel restaurant and asked to     
    call them if Mr. Cho would show up. However, Mr. Cho had never showed up and     
    they came down to the counter again. At that time, the former girl was there     
    and told them the story that Mr. Cho was sent to another hotel. That was how     
    they came to my hotel and called me at midnight. In my recollection, I had     
    never experienced something went wrong this much. In airport too, it seemed     
    we could not see each other by just a few minutes.    
        
      
     Any     
    way, my first day in     
    Europe   
    was one of the worst days in my life perhaps, but it didn't end there.    
        
      
     On     
    the next day, we had a meeting with customer which went very well and the     
    only event went well during the whole trip fortunately, as it was the most     
    important part of the trip.    
        
      
     Since     
    I changed return flight to Korea   
    through Paris   
    and Sang-Soo, my nephew, a son of my eldest sister, lived in     
    Paris, I wanted to see him in Paris   
    on the way back to Korea. Usually, American citizen didn't require visa to    
    France, but to make every thing worst, there was a kidnapping incident of airplane     
    by Islams in     
    France    
    and French government was requesting everyone to get the visa first to enter     
    the France 
    regardless the nationality.     
        
      
     Any     
    way, I had to get visa somewhere. There was no time in    
    New York    
    as I went to airport directly from IBM. I went to French consulate next     
    morning in Milan   
    and applied transit visa which was the simplest and easiest visa to get.     
    However, I was told I had to come back on next Sunday to pick up the visa.     
    Are you kidding? Should I stay in Milan for several days just to see Sang-Soo for a few hours? No thanks. In my     
    understanding, many countries were giving simple transit visa at the airport     
    upon arrival and this optimistic guy decided to try it at Paris, as I could have enough time to see    
    Sang-Soo at the airport at least     
    before Korean Air Line flight to leave for Seoul at late evening, if I     
    arrive early enough in the morning.    
        
      
     I     
    took the first flight from     
    Milan   
    to Paris   
    arriving at arount 10:00 AM and went to Air France   
    counter just to ask where the immigration office is. Since it was a simple     
    one sentence question, I didn't stand in the line and said "Excuse     
    me" to a lady at counter. But the response of     
    the lady was "Go aAnd stand on the line" even without a try to     
    listen to my question. This was the bad habbit on French people with so     
    strong nationalism and that is why I don't like French. If I said in French,     
    not in English, she would be much kinder. If you want to be treated as a     
    human, you better speak in French in France, not in English specially. I knew it but     
    didn't know it would be this bad.    
        
      
     Any     
    way, I could find immigration office somehow and asked to give a transit     
    visa for just few hours to see my nephew within airport but could not     
    convince the bureaucratic French government officer at all. As the result, I     
    had to wait 8 hours at Charles De Gaulle Airport, which was the longest     
    waiting at a airport in my whole life, though I met Sang-Soo anyway across     
    the steel bar, one in the bonded area and another at the other side.    
        
      
     This       
    is story of my first Europe trip, which was nothing but a series of       
    troubles, one after another, from the start to the last minute, making it       
    the worst trip in my life. And my work at Samsung had been started with this       
    terrible trip to Europe, which was also unforgettable forever.     
          
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